There’s something special about an old small town. They’re rich in history and community. They’re quaint and charming with their own unique story. Kilmarnock is one of those special old towns. Everyone knows everyone. When you take a stroll on Main Street it’s common to hear beeps and honks, accompanied by a big smile and wave. The River is right down the road and around the corner. The town is full of born-here’s, been-here’s, and come-here’s – all people who adore this magical area.
Attitude Boutique owner, Joni Dowling, and her husband have been part of this community for 15+ years. “Kilmarnock is a business hub that dates back to the 1700’s and is resilient in that it has burnt down several times in its history. This type of resilience can be seen in me as a breast cancer survivor. Adversity defines us… but it is up to us on how we choose to respond and act. Kilmarnock’s merchants and its community represent the hometown values that I grew up with.” – Joni Dowling, Body Magazine October 2015
Once Joni finally decided to take the risk of opening a retail store in 2012 (while the economy was at its worst) Kilmarnock seemed like the perfect place. It was only natural for Joni to open her boutique on Main Street. “Combined with our neighbors, Weekends, Front Porch Coffee House, NN Burger, Northern Neck Popcorn, and local icon, Burkes Fine Jewelers, your visit here is a one-stop shopping experience.” says Joni.
We sell women’s clothing and accessories. The companies we partner with are women-owned businesses. Most items are made in the United States or have a “doing good” mission.
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